Sega and Microsoft explore alliance to develop streaming games

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Sega Sammy Holdings said on Monday that it is exploring a strategic alliance with Microsoft to develop videogames big budget using the technology of streaming. The announcement raises expectations that the alliance could signal a deeper partnership ahead.

Sega said it is exploring creating titles with global reach on Microsoft’s Azure cloud computing platform. The company did not provide details, including whether a deal would involve exclusivity for the bonds or investment.

“Working with the Microsoft to anticipate these trends as they accelerate further in the future, the aim is to optimize development processes,” said Sega.

An offer by Microsoft for Sega has been rumored for decades. Japan, the world’s third-largest video game market and a major innovator in the industry, remains a weakness for the US company.

The two companies have a long history of partnering with Monday’s announcement following a string of critically acclaimed recent releases, including the “Persona” and “Total War” series.

Reference: CNN Brasil

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