What can I actively do for save the planet? From this interrogative, long flashed in the mind of the principe William, was born last year l’Earthshot Prize, a cash award – instituted by the Royal Foundation in partnership with personalities of the caliber of Sir David Attenborough – for the brightest ideas that can counteract the major environmental challenges of the next ten years.
«The personal challenge of the duke, in next decade, is to make the greatest possible contribution to the fight against climate changeHe revealed Jason Knauf, CEO from the Royal Foundation. «He feels the need to do its part, so – he says – he will be able look his children in the eye“. As if to say: today’s actions are for themselves and for others, but – above all – for future generations.
In October 2020 they were put on the plate 50 million pounds, which will go – one million each – to five annual winners, up to 2030. They were then identified five key areas: the defense and regeneration ofnatural habitat, the improvement of quality of the aira, the restoration of the oceans, the promotion of a zero waste society and the resolution of climate problem.
«The intent is to encourage and bring together the brightest mindsRecalled Prince William, who will announce on YouTube on Friday and 15 finalists of the first edition and in a month (on October 17) will announce the winners all’Alexandra Palace, in London. “There is no time to waste and that is why we believe that a world award so ambitious is the only viable alternative for encourage change».
On the other hand the Earthshot Prize recalls the historic project Moonshot from John F. Kennedy, the initiative that has united millions of people around the goal of reach the moon. Wiliam now seeks the same participation for an even more important cause: save the Earth.
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